Have you ever seen the number of Pharmaceutical Reps waiting to see the Doctor? Classic|Opus provides a better path to quality time with the Doctor.

Variable data and digital print direct mail campaign. This Classic Graphics self-promotional piece for the pharmaceutical industry has a five-way personal match throughout. All elements in this dimensional mailer with the exception of the box wrap are digitally printed driven by variable data. Using traditional direct mail techniques like self-involvement applications – in this case; a Q-tip to fish for competitive ‘distractions’ in a physician’s busy schedule - Classic Graphics expanded the high-touch personal experience to provide hosting locally the recipient’s web landing pages. Landing pages employed the use of flash, a musical score and a voice over.
Integrated print-to-web with unique and personalized URL (PURL) addresses for a call-to-action login by the recipient.

To view how to get your message read among the competition log on to:
http://www.DocListen.com/pharmamanager