Classic | Opus
Two serving as one
Wachovia Gratitude Journal
The “Gratitude” book was designed as a handout for a Wachovia sponsored, women’s conference across the country. The booklet is reminiscent of a diary, highlighting gratitude for the simple things in life. These phrases appear at the bottom of select pages that are blank to allow the recipient the opportunity to fill it in as he or she may please.
Challenge
The cover stock, text pages and wire-o binding had to compliment the over all creative goals of the project. The greatest challenge was ensuring accurate ink match across an array of stocks that were flood coated in green. Special inks were formulated and tested to give the end product a unified and branded appearance.
Design
Wachovia’s print production team managed the goals of their marketing department, design team and Classic Graphics to produce a handout that has become a treasured gift.