Classic | Opus
Two serving as one
Bank of America Welcome Pack
Bank of America needed to convey a plethora of data about philanthropy to its patrons. The text book presentation contained graphs, statistics, trends, and descriptions of giving vehicles that the bank offered to its customers. Bound using PUR binding, the booklet was encased in a matching slipcase with an embossed logo.
Challenge
The biggest challenge was deadline. Because of the availability of data, from receipt of final art to delivery of product was five days. Much of the logistical work was done in tandem with the design. This required constant communication and interaction between the respective project teams.
Design
The brochure was produced for the Philanthropic Management Group at Bank of America. The book is the culmination of a study of High-Net Worth Philanthropists, aiding the Bank in becoming the leading provider of products, services and advice to both philanthropists and the organizations they support. The project was managed by the Creative Services Team of Bank of America in Wilmington, DE.