Classic | Opus
Two serving as one
Banyan Investment Brochure
This book is one of the most well crafted marketing pieces ever. Each aspect of the design, message and production was carefully scrutinized until it was perfect. The piece was created specifically for the marketing of Banyan Funds. It was used in selling the funds to an elite market of investors who were invited to luxurious resorts for presentations. After the first meetings, it was determined that it would not be distributed until the end of the presentations. The book had so much impact that potential clients couldn’t resist opening it.
Challenge
The success of this project depended on the successful collaboration of many people. Communication was the greatest challenge and the most fun. From stocks and press tests to special applications, the book was a year in the making. Elements included: 13 colors, specialty dies, customized stamps, box making and sourcing of exotic coins and currency. Each element required technically solid, specialized skills and the assembly required intricate hand-work.
Design
Mervil Paylor Design is a nationally known agency that specializes in the most challenging and unique creative endeavors. While Classic Graphics has enjoyed a relationship with Mervil Paylor over the past 25 years, her work reaches far beyond print. For an interesting view of a unique person and her accomplishments visit mervilpaylordesign.com